Growth Hacking and how to use it
Recently, piracy growth technology has spread a lot or in what is known as rapid growth or also known as breakthrough growth, which is mainly based on creativity, critical thinking, and data collection, which is currently an integral part of digital marketing and is used mainly by major global companies and aims to increase the growth of companies and institutions at times at their original rate and at the lowest cost, and in this article we will provide you with a comprehensive guide to this technology, as well as the right strategies and methods. to use them effectively.
What is Growth Hacking?
Growth Hacking or Rapid Growth is a marketing technique developed by some startups that rely on creativity, thinking and logical and accurate data analysis, not just marketing tools, to create unconventional creative ways to market corporate and corporate services and grow at a rate of more than 10 times their natural growth rate at the lowest cost.
Growth Hacker often focuses on basic technologies such as search engine analysis and optimization services, A/B testing and social media use, Sean Ellis is the first to use the term and is the CEO of Hackers Growth and Dropbox, and in 2010 he wrote a blog outlining the principles on which Growth Hacking is based.
Who is The Growth Hacker?
When some see the word, Hacker, it seems to him at first sight that he is a person wearing a mask and has a computer full of numbers and green codes, but this term does not apply here in any way, and it is not intended as a marketer as some belief but is meant as the person who gives priority to growth on all other standards by using certain strategies that we will address later, in addition to that it can use low-cost marketing methods.
Successful corporate stories based on Growth Hacking:
There are many companies that have applied this technology and used their strategies correctly and are now one of the largest and most widespread companies both domestically and internationally, and the most important of these companies are:
1. Hotmail
Hotmail is the first company to use this technology, in 1998 this company wanted to reach a large number of users and concluded that this can not be done by advertising on TV and others and thus adopted the technology of Growth Hacking by writing the phrase PS I love you"" at the end of each message sent via Hotmail which means in Arabic which means "after you have finished writing this don't forget I love you" and indeed in a very short period of time, the number of users of the company reached 12 million people because of Use this technique.
2. YouTube
YouTube has also adopted this technology in its second-in-the-world search engine, and the way it has been used is through what is known as Embed, which enables you to upload and share your video on websites with ease.
3. Facebook
Facebook has also used Growth Hacking technology, which depends on the possibility of creating pages for websites and blogs and linking them with them, and as a result of the use of this technology the company got 200 million users in just 12 months and this is considered almost impossible but already achieved as a result of the use of Growth Hacking and Still, Facebook has a distinguished team in the field of Growth Hacking to rely on it to increase the number of users.
4. Twitter
At the beginning of Twitter was experiencing a very big problem which is that users were not accessing their accounts on the site as a result of the site could search for the people you follow and then follow their posts without the need to create an account, the trick used by this company using growth hacking technology is that it allows users to search for people normally but prevent them from interacting with any post on the platform except when signing in and this naturally resulted to increase the number of users of the site Very remarkably.
5. Dropbox
The owner of this company is the first to use the term Growth Hacking and therefore it must be used for this technology with this company and this has already happened, Sean Ellis founder of Dropbox adopted the affiliate system on the site which gives each user an additional 500 MB when each new person is registered through your link and as a result, the registration rate increased by 60%
YouTube has also adopted this technology in its second-in-the-world search engine, and the way it has been used is through what is known as Embed, which enables you to upload and share your video on websites with ease.
3. Facebook
Facebook has also used Growth Hacking technology, which depends on the possibility of creating pages for websites and blogs and linking them with them, and as a result of the use of this technology the company got 200 million users in just 12 months and this is considered almost impossible but already achieved as a result of the use of Growth Hacking and Still, Facebook has a distinguished team in the field of Growth Hacking to rely on it to increase the number of users.
4. Twitter
At the beginning of Twitter was experiencing a very big problem which is that users were not accessing their accounts on the site as a result of the site could search for the people you follow and then follow their posts without the need to create an account, the trick used by this company using growth hacking technology is that it allows users to search for people normally but prevent them from interacting with any post on the platform except when signing in and this naturally resulted to increase the number of users of the site Very remarkably.
5. Dropbox
The owner of this company is the first to use the term Growth Hacking and therefore it must be used for this technology with this company and this has already happened, Sean Ellis founder of Dropbox adopted the affiliate system on the site which gives each user an additional 500 MB when each new person is registered through your link and as a result, the registration rate increased by 60%
Perhaps someone who now has in mind the question of what is the use of this technology for the manufacturers of the world and marketers as it is used for large companies to increase their growth rate? The answer here is simply that the use of this technology is not only limited to companies but you learn this technology will enable you to improve your income significantly on the Internet whether you are the owner of a site for example or otherwise, and the closest example is that for example you can write an article about an application and this article reaches thousands but no one registers or registers little, and here you ask about the problem while if you learn Growth you can convince the visitor to enter the application and publish your content to a degree Too big.
If we are going to talk about the penetration of the growth of sites will appear to the minimum term content hacking or penetration of the world and intended to use techniques intended to increase the spread of the world and increase the return of the world and the most important of these techniques are: If you learn Growth Hacking, you can convince a visitor to enter the app and spread your content to a very large extent.
1. Write interesting and encouraging titles: The title is the most important thing in the content you offer and therefore it should be taken into account that the title is attractive and interesting.
2. Improve search engine results: Of course, if your article is not in keeping with the SI rules that we spoke about in a chapter entitled "Comprehensive Guide to The Release of Search Engine Results", your articles will certainly not appear in the search results.
3. Convince visitors of your credibility: you must take into account the honesty of every word you write in your article in order to gain the confidence of the visitor then you can ask him what you want at the end of the article for example if you are talking about a site try to explain the site honestly and then explain to the visitor that you want him to register on this site, and believe me if you submit your content of high value you can then ask what you want from the visitor and with confidence.
4. Use hosting blogging: This method is meant to write articles and communicate with sites to publish articles that explain your site so that you can bring visits to your site and at the same time improve SEO, and indeed this method is one of the most widespread ways to improve and configure sites.
5. Writing relatively long articles: We can't deny that long articles are always useful to the visitor because he finds out what he wants and doesn't need to visit other sites to get information and long articles have the confidence of Google and search engines.
Most important Strategies and Technologies of Growth Hacking:
After we talked about the definition and origin of this technology, surely you now want to learn the basic techniques that the users of this service rely on, if you are ready for it follow with me the next part with a study and focus because it is the most important thing where I will review the most important points used by Growth Hacker in achieving rapid growth.
1. Find social media platforms that are not used by competitors
The first thing the Growth Hacker does is to do a thorough analysis of the social media platforms used by competitors and then try to search for other networks that are not used even if they are small such as profit.ly network and dots platform so that it can reach audiences unrestricted, and indeed the use of this method provides a good environment for controlling audiences without a competitor, and you can use the Marketing Grader tool provided by Hub and Spot the latter to monitor the social activity of competitors as it is available to you Full monitoring of competitors' activities and follow-up of their publications.
2. Contracting companies for public participation
This strategy is one of the most influential ways to grow rapidly both for companies and sites, and this strategy is meant to contract with companies or sites related to your field to share with each other, let's assume that you have an audience of up to 100 thousand people and there is someone who works in a field close to your stake also has 100 thousand users and you have a partnership contract between you and him to share with each other to share with your audience and how much new you have in a very short time.
Here you should pay attention to a set of points, the first of which is to check the accuracy in choosing the person with whom you will share the audience in the sense that this person or this company does not have to be competitive with you but at the same time not be specialized in a field far from your field, but you must be in the field of your field for example if you specialize in the sale of clothes you can share someone related to shoes for example, and so on because the person you will contract with if it is not in a field that is not in the field of your field You make the most of the audience that will come to you, the second thing is to try to use offers and services that motivate new visitors to attract them to ensure that they are with you permanently.
3. Willing to donate part of the products
Offering part of the products offered by companies free of charge or donating part of it to an institution is one of the most popular ways for companies and institutions because of course free is the thing that people love most, and it is also smart to combine posting on social networking sites and giving gifts free of charge in the sense that you are making publications related to your company and within these publications, you create competitions and give many gifts because there are many experiences there are many companies that succeeded in a very short time because of their use for this strategy.
4. Test A/B testing
If you are talking about Growth Hacking, the A/B test and this test should be mentioned as one of the most used technologies in The Growth Hacking field and given the importance of this test we will address it in detail in the following lines:
What is the A/B test?
For those who don't know this test is a lesson about comparing a set of pages to see which of these pages perform better, this test is used to compare web pages to identify the version that achieves better conversions than others, also called the conversion rate test, which many sites use to convert visitors from a temporary visitor to a permanent visitor.
Let's say, for example, that you have a book store and in its main interface it says "Register Now" and among the proposals you want to apply to the site is to change this sentence and replace it with the phrase "join us", in which case you need to know which of these sentences have more impact on the rate of visits and conversions, and here is the application A/B testing will make this task easier because you will compare each of the two sentences by dividing your site's visitors into both sentences, so at the end of the test you will know the most influential of these sentences on the visitor, this is just an illustration while the test can be applied to everything that belongs to your site.
Why should you take an A/B test?
Through this test, you can better understand your site and modify the pages of the site in order to get a lot of visitors and you will be able to convert the visitor from temporary to permanent, investing money in conducting the A/B test is again for the site owner because through the information you will get from this test you will be able to make some adjustments to your site and thus positively affect your return, not to mention that this test helps you put forward new ideas and use new technologies on your site to improve it.
What is the idea of an A/B test?
The tools that do these tests depend on the equal division of your site visitors between variables A and B, which means variables A and B, which point you want to compare on the site, as we mentioned in the previous example, variable A is the phrase "register now" and variable B is the phrase "join us" so the tool divides visitors by variables and after a period you select it, you are told the result of the test and see which variables have brought more conversions than the other.
Tools used to perform this test:
This test has seen a significant peak in recent times and as a result, there are many tools that enable you to conduct this type of test but of course, not all of these are free and the most important of these tools are:
1. crazyegg
The A/B test price on this platform starts at $24 per month and the platform allows you to use a 30-day trial period for multiple tests, and Crazy Egg is currently the best a/B testing platform.
2. Visual Website Optimizer
This is a free Google service and is therefore very good for beginners and can also subscribe to paid services but the free service is very enough to make an initial A/B testing and the paid version can be purchased later.
4. AB Tasty
This is also one of the unique and distinguished services in this field because it relies on artificial intelligence in the testing and for the evaluation of the service it has reached 4.4 out of 5 and the price of the service varies according to the possibilities you want in the test, and to know the price communicates with the support of the platform to choose what you want.
5. SiteSpect
Also do not lose sight of this tool which gives you a very large number of features and advanced tools to conduct this test with ease and also distinguished that its prices are fairly affordable, only communicate with the customer service and agree with them, and to indicate the service has got a rating 4.3
6. Omniconvert
This tool is the highest price and costs $324 per month, but of course, since it is so expensive it certainly offers more services than its peers and this is really what happened this service is comprehensive for everything related to the sites and allows you to support immediately and give tips to improve your site, and to indicate the evaluation of the service 4.4
7. Unbounce
The price of this service starts at $79 per month, and this service is based on very high technologies, although it is of an average price, it offers services close to Omni convert platform, not to mention that the evaluation of this service exceeds 4.3 out of 5
8. Apptimize
Finally, Aptimize, which, unlike other tools, can be tested on mobile apps and web applications and not limited to websites only, this service is rated 4.2 out of 5 and this is very nice.
5. Open lines of communication between the public
One of the important points that make the customer trust your services is to support him and facilitate the scientific access between you and the visitor and answer constantly questions, as it is preferable that each period do something stimulating to the public and link it to your mailing list to increase the number of subscribers to the mailing list on your site, in short, try to make the visitor feel that you are interested in him and seek to satisfy him, and by communicating with visitors to your site you will learn more about the problems you face and then work to solve them.
6. Exploiting important conferences and events
Of course, if you have a new site or a new company then you definitely need to market for this company or this site and perhaps the easiest way to do that is to introduce yourself and your organization through conferences and parties that relate to the same field of your business, believe me, this method is very effective in the field of Growth Hacking and it does not require a large financial charge, and its impact is very strong.
7. Post introductory content on websites
Introducing your organization or your site is a very necessary thing for any new project because through the metadata people will know your project more clearly as the platforms that will be posted on it such as YouTube are very rich in users, for example, YouTube is the second search engine in the world and therefore you can post content that reaches thousands without paying anything but with time can win through these videos, and if you are not familiar with how to create professional metadata You can take advantage of a freelance site like Upwork or Fiverr at good prices for the professional content you'll get.
8. Challenging the public
This technology has been used by many companies and sites in recent times because of their very positive impact on the growth rate of your project, and its idea is that you are creating challenges from time to time with your audience whether it is competitions or challenges questions or anything stimulating and at the same time a challenge for the visitor, this thing creates a strong relationship between the visitor and the site because the human mind by nature loves challenges, and if you are smart in exploiting this, I promise you that you will achieve a lot from the Internet in general.
9. Be the destination for your brand
No one can talk about your project or explain it better than you, so try to be always the destination of your project and share your daily news followers, this has proven to contribute to a significant increase in the growth rate and after a while you will exploit your fame and large pages to your advantage whether through advertising or any other exploitation.
10. Use the freemium system with your products
It is important to keep the customer more important than getting a new customer and unfortunately this is sometimes a bit difficult, in the recent period most companies that offer digital products are taking advantage of freemium feature which depends on giving the customer the product free to test it and after a period is asked to buy the paid version, because of course if you provide this product paid from the beginning will not buy the customer because he will not be of the required quality and therefore you give him the user experience you connect him to the product as This gives confidence to the customer, and also causes a very high return later.
Finally, if you intend to be Growth Hacker, you should start from now on to take advantage of the strategies we mentioned earlier and start applying them now and as final advice try all the strategies at once and the more you try the more, and try to follow all the new about Growth Hacking because this area has been spreading very much and has many updates and many ways to be launched.