Skillshare – Logo Design For Beginners Free download Created by Jeremy Mura

 

Free download Skillshare – Logo Design For Beginners, Logo design is one of the most common skills you need in the graphic design industry. A logo is the first impression of any brand and it needs to look professional to build brand awareness, Created by Jeremy Mura.

Description

Logo design is one of the most common skills you need in the graphic design industry. A logo is the first impression of any brand and it needs to look professional to build brand awareness.

In this class, this shows you tips and design principles that will help you design an logo design that is effective. This will go through the design process of creating different types of logos as well as showing you the tools and thinking methods. Knowing the right tips will improve your graphic design workflow and overall give you a nice portfolio to attract work.

Key Takeaways

• Logo Design Principles
• Design Process Of Creating A Logomark
• Styles & Types Of Logos
• Idea Generation
• Adobe Illustrator Workflow
• Logo Design Tips & Tricks

PROJECT DESCRIPTION

• Create a space-themed logo mark.

PROJECT STEPS

• Upload Sketches
• Inspiration you found
• Your final vector logo mark

Growth Hacking and how to use it

Recently, piracy growth technology has spread a lot or in what is known as rapid growth or also known as breakthrough growth, which is mainly based on creativity, critical thinking, and data collection, which is currently an integral part of digital marketing and is used mainly by major global companies and aims to increase the growth of companies and institutions at times at their original rate and at the lowest cost, and in this article we will provide you with a comprehensive guide to this technology, as well as the right strategies and methods. to use them effectively.


What is Growth Hacking?

Growth Hacking or Rapid Growth is a marketing technique developed by some startups that rely on creativity, thinking and logical and accurate data analysis, not just marketing tools, to create unconventional creative ways to market corporate and corporate services and grow at a rate of more than 10 times their natural growth rate at the lowest cost. 


Growth Hacker often focuses on basic technologies such as search engine analysis and optimization services, A/B testing and social media use, Sean Ellis is the first to use the term and is the CEO of Hackers Growth and Dropbox, and in 2010 he wrote a blog outlining the principles on which Growth Hacking is based.

Who is The Growth Hacker?


When some see the word, Hacker, it seems to him at first sight that he is a person wearing a mask and has a computer full of numbers and green codes, but this term does not apply here in any way, and it is not intended as a marketer as some belief but is meant as the person who gives priority to growth on all other standards by using certain strategies that we will address later, in addition to that it can use low-cost marketing methods.

Successful corporate stories based on Growth Hacking:
There are many companies that have applied this technology and used their strategies correctly and are now one of the largest and most widespread companies both domestically and internationally, and the most important of these companies are:

1. Hotmail


Hotmail is the first company to use this technology, in 1998 this company wanted to reach a large number of users and concluded that this can not be done by advertising on TV and others and thus adopted the technology of Growth Hacking by writing the phrase PS I love you"" at the end of each message sent via Hotmail which means in Arabic which means "after you have finished writing this don't forget I love you" and indeed in a very short period of time, the number of users of the company reached 12 million people because of Use this technique.

2. YouTube

YouTube has also adopted this technology in its second-in-the-world search engine, and the way it has been used is through what is known as Embed, which enables you to upload and share your video on websites with ease.



3. Facebook


Facebook has also used Growth Hacking technology, which depends on the possibility of creating pages for websites and blogs and linking them with them, and as a result of the use of this technology the company got 200 million users in just 12 months and this is considered almost impossible but already achieved as a result of the use of Growth Hacking and Still, Facebook has a distinguished team in the field of Growth Hacking to rely on it to increase the number of users.

4. Twitter


At the beginning of Twitter was experiencing a very big problem which is that users were not accessing their accounts on the site as a result of the site could search for the people you follow and then follow their posts without the need to create an account, the trick used by this company using growth hacking technology is that it allows users to search for people normally but prevent them from interacting with any post on the platform except when signing in and this naturally resulted to increase the number of users of the site Very remarkably.

5. Dropbox


The owner of this company is the first to use the term Growth Hacking and therefore it must be used for this technology with this company and this has already happened, Sean Ellis founder of Dropbox adopted the affiliate system on the site which gives each user an additional 500 MB when each new person is registered through your link and as a result, the registration rate increased by 60%

What does Growth Hacking have to do with the world's industry?


Perhaps someone who now has in mind the question of what is the use of this technology for the manufacturers of the world and marketers as it is used for large companies to increase their growth rate? The answer here is simply that the use of this technology is not only limited to companies but you learn this technology will enable you to improve your income significantly on the Internet whether you are the owner of a site for example or otherwise, and the closest example is that for example you can write an article about an application and this article reaches thousands but no one registers or registers little, and here you ask about the problem while if you learn Growth you can convince the visitor to enter the application and publish your content to a degree Too big. 





If we are going to talk about the penetration of the growth of sites will appear to the minimum term content hacking or penetration of the world and intended to use techniques intended to increase the spread of the world and increase the return of the world and the most important of these techniques are: If you learn Growth Hacking, you can convince a visitor to enter the app and spread your content to a very large extent. 

1. Write interesting and encouraging titles: The title is the most important thing in the content you offer and therefore it should be taken into account that the title is attractive and interesting.

2. Improve search engine results: Of course, if your article is not in keeping with the SI rules that we spoke about in a chapter entitled "Comprehensive Guide to The Release of Search Engine Results", your articles will certainly not appear in the search results.

3. Convince visitors of your credibility: you must take into account the honesty of every word you write in your article in order to gain the confidence of the visitor then you can ask him what you want at the end of the article for example if you are talking about a site try to explain the site honestly and then explain to the visitor that you want him to register on this site, and believe me if you submit your content of high value you can then ask what you want from the visitor and with confidence.

4. Use hosting blogging: This method is meant to write articles and communicate with sites to publish articles that explain your site so that you can bring visits to your site and at the same time improve SEO, and indeed this method is one of the most widespread ways to improve and configure sites.

5. Writing relatively long articles: We can't deny that long articles are always useful to the visitor because he finds out what he wants and doesn't need to visit other sites to get information and long articles have the confidence of Google and search engines.



Most important Strategies and Technologies of Growth Hacking:


After we talked about the definition and origin of this technology, surely you now want to learn the basic techniques that the users of this service rely on, if you are ready for it follow with me the next part with a study and focus because it is the most important thing where I will review the most important points used by Growth Hacker in achieving rapid growth. 


1. Find social media platforms that are not used by competitors

The first thing the Growth Hacker does is to do a thorough analysis of the social media platforms used by competitors and then try to search for other networks that are not used even if they are small such as profit.ly network and dots platform so that it can reach audiences unrestricted, and indeed the use of this method provides a good environment for controlling audiences without a competitor, and you can use the Marketing Grader tool provided by Hub and Spot the latter to monitor the social activity of competitors as it is available to you Full monitoring of competitors' activities and follow-up of their publications.



2. Contracting companies for public participation

This strategy is one of the most influential ways to grow rapidly both for companies and sites, and this strategy is meant to contract with companies or sites related to your field to share with each other, let's assume that you have an audience of up to 100 thousand people and there is someone who works in a field close to your stake also has 100 thousand users and you have a partnership contract between you and him to share with each other to share with your audience and how much new you have in a very short time.





Here you should pay attention to a set of points, the first of which is to check the accuracy in choosing the person with whom you will share the audience in the sense that this person or this company does not have to be competitive with you but at the same time not be specialized in a field far from your field, but you must be in the field of your field for example if you specialize in the sale of clothes you can share someone related to shoes for example, and so on because the person you will contract with if it is not in a field that is not in the field of your field You make the most of the audience that will come to you, the second thing is to try to use offers and services that motivate new visitors to attract them to ensure that they are with you permanently.

3. Willing to donate part of the products

Offering part of the products offered by companies free of charge or donating part of it to an institution is one of the most popular ways for companies and institutions because of course free is the thing that people love most, and it is also smart to combine posting on social networking sites and giving gifts free of charge in the sense that you are making publications related to your company and within these publications, you create competitions and give many gifts because there are many experiences there are many companies that succeeded in a very short time because of their use for this strategy.

4. Test A/B testing

If you are talking about Growth Hacking, the A/B test and this test should be mentioned as one of the most used technologies in The Growth Hacking field and given the importance of this test we will address it in detail in the following lines:






What is the A/B test?


For those who don't know this test is a lesson about comparing a set of pages to see which of these pages perform better, this test is used to compare web pages to identify the version that achieves better conversions than others, also called the conversion rate test, which many sites use to convert visitors from a temporary visitor to a permanent visitor. 

Let's say, for example, that you have a book store and in its main interface it says "Register Now" and among the proposals you want to apply to the site is to change this sentence and replace it with the phrase "join us", in which case you need to know which of these sentences have more impact on the rate of visits and conversions, and here is the application A/B testing will make this task easier because you will compare each of the two sentences by dividing your site's visitors into both sentences, so at the end of the test you will know the most influential of these sentences on the visitor, this is just an illustration while the test can be applied to everything that belongs to your site.

Why should you take an A/B test?


Through this test, you can better understand your site and modify the pages of the site in order to get a lot of visitors and you will be able to convert the visitor from temporary to permanent, investing money in conducting the A/B test is again for the site owner because through the information you will get from this test you will be able to make some adjustments to your site and thus positively affect your return, not to mention that this test helps you put forward new ideas and use new technologies on your site to improve it.

What is the idea of an A/B test?


The tools that do these tests depend on the equal division of your site visitors between variables A and B, which means variables A and B, which point you want to compare on the site, as we mentioned in the previous example, variable A is the phrase "register now" and variable B is the phrase "join us" so the tool divides visitors by variables and after a period you select it, you are told the result of the test and see which variables have brought more conversions than the other.

Tools used to perform this test:

This test has seen a significant peak in recent times and as a result, there are many tools that enable you to conduct this type of test but of course, not all of these are free and the most important of these tools are:



1. crazyegg

The A/B test price on this platform starts at $24 per month and the platform allows you to use a 30-day trial period for multiple tests, and Crazy Egg is currently the best a/B testing platform.



2. Visual Website Optimizer

This service costs $199 per month and is rated 4.1 out of 5 and although this service is considered very expensive compared to others because it offers you a lot of unique features from its peers, I will leave your room to discover the site yourself.

3. Google Optimize

This is a free Google service and is therefore very good for beginners and can also subscribe to paid services but the free service is very enough to make an initial A/B testing and the paid version can be purchased later.



4. AB Tasty


This is also one of the unique and distinguished services in this field because it relies on artificial intelligence in the testing and for the evaluation of the service it has reached 4.4 out of 5 and the price of the service varies according to the possibilities you want in the test, and to know the price communicates with the support of the platform to choose what you want.



5. SiteSpect

Also do not lose sight of this tool which gives you a very large number of features and advanced tools to conduct this test with ease and also distinguished that its prices are fairly affordable, only communicate with the customer service and agree with them, and to indicate the service has got a rating 4.3



6. Omniconvert


This tool is the highest price and costs $324 per month, but of course, since it is so expensive it certainly offers more services than its peers and this is really what happened this service is comprehensive for everything related to the sites and allows you to support immediately and give tips to improve your site, and to indicate the evaluation of the service 4.4



7. Unbounce


The price of this service starts at $79 per month, and this service is based on very high technologies, although it is of an average price, it offers services close to Omni convert platform, not to mention that the evaluation of this service exceeds 4.3 out of 5



8. Apptimize


Finally, Aptimize, which, unlike other tools, can be tested on mobile apps and web applications and not limited to websites only, this service is rated 4.2 out of 5 and this is very nice.



5. Open lines of communication between the public


One of the important points that make the customer trust your services is to support him and facilitate the scientific access between you and the visitor and answer constantly questions, as it is preferable that each period do something stimulating to the public and link it to your mailing list to increase the number of subscribers to the mailing list on your site, in short, try to make the visitor feel that you are interested in him and seek to satisfy him, and by communicating with visitors to your site you will learn more about the problems you face and then work to solve them.

6. Exploiting important conferences and events


Of course, if you have a new site or a new company then you definitely need to market for this company or this site and perhaps the easiest way to do that is to introduce yourself and your organization through conferences and parties that relate to the same field of your business, believe me, this method is very effective in the field of Growth Hacking and it does not require a large financial charge, and its impact is very strong.

7. Post introductory content on websites


Introducing your organization or your site is a very necessary thing for any new project because through the metadata people will know your project more clearly as the platforms that will be posted on it such as YouTube are very rich in users, for example, YouTube is the second search engine in the world and therefore you can post content that reaches thousands without paying anything but with time can win through these videos, and if you are not familiar with how to create professional metadata You can take advantage of a freelance site like Upwork or Fiverr at good prices for the professional content you'll get.

8. Challenging the public


This technology has been used by many companies and sites in recent times because of their very positive impact on the growth rate of your project, and its idea is that you are creating challenges from time to time with your audience whether it is competitions or challenges questions or anything stimulating and at the same time a challenge for the visitor, this thing creates a strong relationship between the visitor and the site because the human mind by nature loves challenges, and if you are smart in exploiting this, I promise you that you will achieve a lot from the Internet in general.

9. Be the destination for your brand


No one can talk about your project or explain it better than you, so try to be always the destination of your project and share your daily news followers, this has proven to contribute to a significant increase in the growth rate and after a while you will exploit your fame and large pages to your advantage whether through advertising or any other exploitation.

10. Use the freemium system with your products


It is important to keep the customer more important than getting a new customer and unfortunately this is sometimes a bit difficult, in the recent period most companies that offer digital products are taking advantage of freemium feature which depends on giving the customer the product free to test it and after a period is asked to buy the paid version, because of course if you provide this product paid from the beginning will not buy the customer because he will not be of the required quality and therefore you give him the user experience you connect him to the product as This gives confidence to the customer, and also causes a very high return later.

Finally, if you intend to be Growth Hacker, you should start from now on to take advantage of the strategies we mentioned earlier and start applying them now and as final advice try all the strategies at once and the more you try the more, and try to follow all the new about Growth Hacking because this area has been spreading very much and has many updates and many ways to be launched.

5 Steps To Create Your First Facebook Ad

With a little guidance, anyone can create their first Facebook ad.

Yes, we mean anyone. New marketers or experienced marketers just dipping their toes into the Facebook world can find huge success on Facebook. The key is to set up your first ad, hit publish, and immediately put your learning cap on. 🧢

Every ad you create on Facebook will be a learning opportunity about what works best for your audience on Facebook and what you can do BETTER next time.

So let’s get you started on publishing your first Facebook ad so you can become a baller Facebook marketer. (We believe in you!)

Here are the 5 steps to creating your first Facebook ad.

#1: Figure Out Your Offer and CTA

The first step in creating a Facebook ad is knowing what you’re advertising. What’s your offer and how are you asking people to buy in? Your offer can range from asking people to click-through to your website all the way to asking for them to take out their wallets and buy your stuff.

Here are a few examples of different types of offers:

• Lead magnet
• Discount code
• Buy one, get one
• Free trial

Figuring out your offer depends on the goal of your Facebook ad. Do you want it to drive more traffic to your website? Would it be ideal if you grow your email list? Is the main goal to get more sales?

For example, if you want to drive more traffic to your website, you’ll want to offer a lead magnet, discount code, or buy one, get one offer that motivates the person to see your ad to check out the details on your site.

If your goal is to grow your email list, you’ll want to offer a lead magnet that requires a person to put their email address into a form so you can send them the ebook, video, course, etc. (and then add them to your email funnel).

Or, if your goal is to get more sales, you want to offer a discount code or buy-one-get-one offer that makes the person click through your ad to your website so they can shop your products.

Here are two examples of DigitalMarketer offers from our Facebook ads. The first offer has the goal of getting people to come to our website and read our article How to Find Writers For Your Blog,

Whoever reads this article is going to see 2 calls-to-action inside for our latest promo. The promo inside of our blog posts generally asks for a reader’s email address to receive a lead magnet, subscribe to our DM Insider newsletter, and sometimes buy a low-tier offer (but this isn’t very often).

There are 3 main goals behind this Facebook ad:

1. Show our content to a cold audience that wasn’t aware of the DigitalMarketer brand (Stage 1 of the Customer Value Journey)
2. Get readers to turn into leads by signing up to receive the promo
3. Pixel the people who clicked through to our website so we can target them with ads again

Here’s another ad that we’re running with the offer of a free trial of our Lab membership,

A person that clicks on this ad is going to be taken to our Claim Your Trial of the Lab landing page, where they’ll read more information on our Lab membership. There are 2 goals for this Facebook ad:

1. Get Lab free trial subscriptions
2. Pixel the people who visited this page (they’re now very warm leads)

Once you’ve looked at your goal and figured out what offer works well for it, you can figure out what your call-to-action is. This will be pretty easy since you’re already going to know what action you need someone to take to achieve your goal.

For example, if we want somebody to read our article, our CTA is “Learn More”. If we want somebody to sign up for a free trial of Lab, our CTA is “Sign Up”.

If we were asking somebody to buy a product, our CTA would be “Buy Now”.

Alright, now that we have our offer and CTA we can start working on the ad creative.

#2: Write Your Copy and Make Your Visuals

With your offer and CTA in hand, it’s time to pull together the copy and visuals that are going to help get your point across. This is your ad creative and it’s a crucial, crucial, crucial part of your ad. If your copy, visuals, or both are off—you’re not going to get the results you were looking for.

Before you start writing your copy and making your images or recording your video, figure out where you want this ad to be seen. 

• Do you want it to be an ad in Facebook and Instagram feeds?
• Is it going to be an Instagram story?

Knowing how your ad is going to look is going to tell you what copy you need and how your visual should look.

Let’s start with creating A+ copy that makes your customer avatar think, “Hey…that’s exactly what I’m looking for.”

Here are a few copywriting strategies that are tried and proven:

The Power of One

This copywriting strategy uses a good idea, core emotion, captivating story, or inevitable response to grab someone’s attention. Examples of these are:

Good idea: How to Use Neuromarketing In Your Facebook Ads

Core Emotion: A garbage truck worth of plastic is dumped in the ocean every minute.

Captivating Story: A customer testimonial talking about the difference a product has made on their life, business, etc.

Inevitable Response: You’ll Laugh When You Realize How Many Times You’ve Made This Copywriting Mistake

Benefits Over Features

Don’t use your ad space to talk about the features of your product. These features are what makes you excited, but not your customers. Your customers get excited about the BENEFITS those features will have.

For example, a productivity management tool shouldn’t be highlighting their sleek, easy to use interface—that’s a feature. They should be talking about how much time someone saves by using their tool, that’s a benefit.

Use FOMO, Urgency, and Scarcity

Copywriting uses these emotional triggers to show someone why they should be buying a product, signing up for a product, or opting in.

• FOMO makes people feel left out and like they want to hop on the wagon
• Urgency motivates someone to take the CTA as soon as possible
• Scarcity shows a lack of product, opportunity, etc. and creates a faster conversion

When you use these triggers, you want to make sure that you’re not spreading negative or fearful messages. As a marketer, you have a responsibility to empower people—not scare them into taking the action you want. For example, when we market our Lab membership we never say, “If you don’t join Lab, you’re going to be a terrible marketer.”

That’s spreading negativity and fearful messaging that somebody needs our product to be a great marketer. That’s not what we’re about.

Instead, we’ll say, “Join thousands of other marketers who are learning the best marketing strategies available right now.” This creates a FOMO of not being one of those thousands of marketers, without making somebody feel bad about themselves.

Now, let’s focus on your visuals, whether that’s a single image or video, a carousel, or a collection of images. Remember, your vision is going to have a copy included in it. If you’re posting a product image, you can put the price of the product on the image.

For the most part, you can assume that people are going to see your image first, and read your copy after. So you’ll want to put tons of attention on how your visual represents your offer and brand.

For example, take a look at the visual Allie Bloyd is using.

The first thing you notice is the text that reads, 5-Day Local Content Creation Challenge. The second thing you notice is Allie herself. This is a great example of using your ad visual to show your offer (in Allie’s case it’s the 5-Day Local Content Creation Challenge) and making it on brand. For Allie, on-brand is bright colors and a bright image. It’s also her!

Phew, now that we’ve worked through the creative process behind your Facebook ad, it’s time to dive into Facebook Ads Manager and publish it!

#3: Create a Campaign

The first part of creating an ad in Ads Manager is to create a campaign. In this part of your ad creation you’re going to be:

• Choosing your objective
• Deciding to run A/B tests
• Turning on or off campaign budget optimization (CBO)

Let’s quickly go through each of these.

#1: Choosing your objective

This is going to go back to the goal that we talked about in Step #1. What is the goal of your ad? Depending on that goal, you’re going to choose your objective. By choosing the objective here, you’re telling Facebook that this is what a win looks like to you. If you want people to click through to your website, by clicking on the “Traffic” objective you let Facebook know that this is the goal of your ad.

Here are all of your campaign objective options:

#2: A/B Tests

Turning on A/B tests just means that you’re going to publish more than one ad with the same objective. Just like you run A/B tests in email funnels or on landing pages, you want to see which ad performs the best.

If you want to run A/B tests, just turn the toggle on and choose what your test variable is going to be.

#3: Campaign Budget Optimization

Campaign budget optimization (CBO) distributes your budget across all of the ad sets in your campaign. Depending on what ad set performs best, it will put more of your budget towards the ads in that ad set.

You can turn this on if you’re going to have multiple ad sets with varying ad creatives. Once you turn it on, Facebook will ask you what your campaign budget is and then automatically move that budget around ad sets depending on their performance (based on your campaign objective).

And just like that, you have a campaign! 🎉

#4: Create an Ad Set

You’ve made it to the second to last step of creating a Facebook ad! Let’s take a big gulp of coffee together—mmm, magical bean juice. With the caffeine coursing through our veins, we’re ready to make this ad set, the ad(s), and then hit PUBLISH!

Here’s what you’ll be doing when you create your ad set:

• Choosing your conversion event
• Choosing to turn on/off dynamic creation
• Choosing budget and schedule

Choosing your audience

• Choosing your placements
• Optimizing and delivery

Let’s go through each option.

#1: Conversion Event

The conversion event that you’ll get to choose is going to be based on the campaign objective that you chose in step #3. For example, if you clicked on Traffic as your campaign objective, here’s what you’re going to see as your conversion event options.

#2: Dynamic Creative

Dynamic creative gives Facebook control over creating different variations of your ad using the copy and visuals that you upload for this ad set. 

• If you turn dynamic creative on, Facebook will show variations of the ad and visuals that you supplied to your audience and then figure out what variation is the most successful at getting the campaign objective
• If you don’t turn dynamic creative on, then Facebook will use the ad copy and visuals that you upload for each ad

#3: Budget and Schedule

If you’ve been nervous that Facebook is going to send you a massive bill because you messed something up when you set up your campaign, here’s the part where you don’t have to worry anymore.

This is the part where you’ll set your daily budget for each ad set. For example, you can say that you want to spend $20 per day. If you have 2 ads in this ad set, you’ll be spending $10 per day on each ad UNLESS you chose campaign budget optimization. In that case, Facebook will spend the budget on whichever ad is performing best.

You’ll also choose your schedule in this part of Ads Manager. You can determine your start date and your end date (see below). End dates are optional since you can choose to just keep your ad running indefinitely until it stops converting.

#4: Audience

Alright, time to decide who’s being invited to your Facebook party! This is a really important part of creating your Facebook ad—if it’s not being shown to the right people then you’re not going to get the conversions you hoped for.

You’ll choose your audience based off of:

1. Location
2. Age
3. Gender
4. Interests
5. Languages
6. Connections

#5: Placements

Now, it’s time to choose where the ad is going to be seen. This involves both the platform and were within the platform it’s seen. For example, you can choose for your ad to only be shown on Instagram stories. Or, you can have your ad be a feed post that shows up on Facebook and Instagram.

Facebook will ask you if you want Automatic Placements or Manual Placements. Automatic placements will give Facebook the option to place your ad across any of feeds, stories, apps, and sites, etc. Manual Placements gives you the option to choose what platform and where on the platform you want your ad placed.

Here are the first few options you’ll see if you choose Manual Placements: 

#6: Optimization and Delivery

Within your ad set, you’ll optimize for an event. You can use this option to optimize for the goal that you chose in step #1 or for different events per ad set. Here are the options you’ll see for the events you can optimize your ad set for:

Depending on the optimization that you choose, you can set cost control or bid control that puts a budget on the event. This is optional.

And just like that—we have an ad set!!

That means there’s only one more thing to do… put ads in it 🤩

#5: Create an Ad

The final step in creating your first Facebook ad is to…actually create the ad! Now that we’ve done all the background work, it’s time to make the part of the ad that our audience is going to see. Grab your copy and your visuals—it’s time to plug and play.

Here’s how you’re going to create your ad:

• Choose Identity
• Choose Ad Setup
• Create Ad Creative
• Set Up Tracking
• Publish

Again, let’s go through these in quick detail.

#1: Identity

Identity is the Facebook page, Instagram profile, or person that is going to publish the ad. If you have a business Instagram account, this will be linked to your Facebook page.

#2: Ad Setup

In Ad Setup, you’ll choose between 2 options:

1. Single image or video
2. Carousel

A carousel ad has several images or videos that someone can scroll through. Here’s an example from DrinkMud.

#3: Ad Creative

This is where you’ll copy and paste your copy and upload your images or videos. You’ll have options like Primary Text, Headline (optional), Description, Website URL, and Call to Action.

While you’re putting the above information in, you’ll see your ad start to come together on the right-hand side. Take time to preview the ad in all of its placements to make sure that it looks good. If it doesn’t, you can go back into your ad set (Step #4) and turn that placement off using Manual Placement.

#4: Tracking

We wouldn’t be marketers if we weren’t planning on tracking our ads’ success! In the final step of setting up your Facebook ad, you’re going to choose where you want to track conversions. 

All of the results from your ad are going to be saved in your Ads Manager so you can see the budget, results, reach, impressions, cost per result, the amount spent, frequency, and unique clicks of your campaigns (depending on what information is relevant to your objective).

#5: PUBLISH!

Now, it’s time to hit the pretty green button in the right-hand corner and set your ad to live! We don’t want to be totally anti-climactic here, but you will have to wait for Facebook to approve your ad before it’s officially live.

But, once they do, your ad will be live for the world to see.

This is the foundation of creating Facebook ads. There are tons of strategies and tips around using Facebook ads that you can start to implement as you get more familiar with the platform and start to build your audience.

We just want you to remember one thing: even if your Facebook ad “fails” because it didn’t hit the campaign objective you were looking for… it’s not actually a failure. You still learned something that brought you closer to getting the traffic and conversions you’re looking for.

Good luck out there! We’ll see you on the feed 😊